Experience

Marketing Program Analyst, Global Partnerships
MLSE

2023 - Present

My primary focus at MLSE is the analysis of current partnership marketing programs, tracking performance, and suggesting optimizations. I also monitor the health of team social channels, conduct post-program reports, support growth projections, and supply business insights to the Partnership Development Team.
Marketing and Program Coordinator
Samye Institute

2020 - 2023

I led the organization's migration from UA to GA4, building granular user and event metrics. I used these metrics to build multi-channel marketing strategies that led to a 40% increase in web traffic over 12 months. I mined organizational databases to build insights about personas, identifying an opportunity to deliver the most successful fundraising campaign in the organization's history. By analysis of user data, I developed KPIs and leading indicators to develop an extremely successful monthly subscription model aimed at an extremely niche audience.
Client Research Team Lead
ExpertFile

2016 - 2020

At ExpertFile, I led a team of researchers who migrated client content into the ExpertFile content management system. I coordinated the team's integration planning for over 50 higher education institutions and led presentations and webinars communicating the organization's editorial guide to develop tailored content and design specifications. I worked with clients to set KPIs and benchmarks to determine success and shared best practices to ensure that their use of ExpertFile was aligned with their marketing goals.
Research Specialist
ExpertFile

2014 - 2016

I worked with clients to validate and migrate their data into the ExpertFile content management system (CMS). I ensured the accuracy and alignment of the data in the ExpertFile according to their business goals.

Education

Certificate in Data Analytics
Brainstation

2022

Enhanced knowledge of data analysis by studying foundations of data science, cleaning and analyzing data, relational databases and SQL queries, and effective visualization and presentation of data using Tableau
Master of Information (MI)
University of Toronto, Faculty of Information

2014

Specialization in archives and records management Graduated top of class (3.9 GPA) Project: The Edward Snowden Digital Surveillance Archive with Toronto Metropolitan University
Bachelor of Arts (B.A)
University of East Anglia

2009

Thesis: “Continuity and Change in Religious Beliefs in the Valley of Mexico, 1520 – 1700”

Publications

Metadata - Both Shallow and Deep: The Fraught Key to Big Data Mass State Surveillance
In Big Data Surveillance and Security Intelligence: The Canadian Case, Eds. David Lyon and David Murikami Wood

2021

Out in Society, Invisible on the Shelves: Library Services for LGBTQ Youth
Feliciter

2013